Vol. 1 No. 2 (2022): Gusau Journal of Business Administration

Articles

• Perceived Organisational Justice and Employee Commitment: The Role of Organisational trust among Academic Staff in Nigeria

  Ojeleye, Yinka Calvin, Kareem Rafiu Falola, Iroanusi, Chimezie Cristian, Abdullahi, Murjanatu

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• Customer Satisfaction with the Point of Sale (POS) System: Moderating Role of Age

  AbdulAziz Maruf Adeniran (PhD), Muhammad Sani Burodo, Shamsuddeen Suleiman (PhD)

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• Celebrity Endorsement Strategies and Performance of Nigeria’s Telecommunication Industry

  OYAKHIRE Victor Alaba, PhD, Ebhote Oseremen, Ph.D

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• Competitive Strategies and Corporate Performance of Small and Medium Enterprises in Lagos and Ogun States

  Mercy Ejovwokeoghene OGBARI, George Uzoma K. CHIMA, Tolulope Morenike ATOLAGBE, Daniel E. UFUA

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• Differentiation Strategy and Performance of Furniture Manufacturing Businesses in Maiduguri Metropolis

  Musa Usman, Abba Umar Waziri

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• Effect of Electronic Marketing on the Financial Performance of SMES in Enugu State of Nigeria

  Chinelo Jenevive Obiekwe, Ph.D, Alozie Felix Uba

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• The Effect of Financial Leverage on the Performance of Selected Listed Firms in Nigeria

  HASSAN, Umar Umar PhD, KADIRI, Kayode Ibrahim, OLOBA, Uchechi Chizomam

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• Enhancing Employee Satisfaction and Performance of Private Health Sector in Ado Ekiti, Nigeria

  ADENIYI, Adebayo Augustine, ONIBON, Modupe Titilayo Grace, OLASEHINDE, Sunday Adeniyi

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• Impact of Information and Communication Technology on the Management of Entrepreneurship Education in Kogi State

  Ismaila, Yusuf Mustapha, Ph.D, Zekeri, Abu, Ph.D, Mattaga, Enesi Damisa

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• Impact of Treasury Single Account on the Capital Adequacy Ratio of DMBS in Nigeria

  AJAYI OLUWAFEMI EZEKIEL, RUTH JADA

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• Information Exchange and Human Capital Development

  Ismail Aliyu, Wasilu Suleiman, Ph.D

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• Internal Marketing Practices and Employee Retention in Deposit Money Banks

  Donald O.EWANLEN, Obeki. S. OBEKI

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• Moderating Effects of Innovation on the Relationship between Micro-Credit and Financial Performance of Microenterprises in Kaduna Metropolis

  Achie Yunana Musa, Dr. Maryam Abdu, Nurudeen Jimoh, Phd

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• Psychological Empowerment and Job Satisfaction: Mediating Role of Emotional Intelligence

  Sulaiman Ibrahim Kassim, Muhammad Bello Jakada, Prof. Balarabe A. Jakada

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• Search Marketing (SM): A Qualitative Appraisal of Its Effectiveness as a Digital Marketing and Advertising Tool

  Egbeh, Placid. C. (PhD, Fnimn, MNIM), Dr. Mrs. Fidel C. Oguguo

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• The Effects of Tax Evasion and Avoidance on Government Internally Generated Revenue in Borno State

  ABDULAZIZ, Maruf Adeniran, PhD, BALAMI, Njida Shettima, ABUBAKAR, Sambo Junaidu, PhD

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