NON-MATERIAL CULTURE INFLUENCE ON MANAGERIAL PERFORMANCE OF HOTELS IN YENAGOA CITY, BAYELSA STATE, NIGERIA

Abstract

This research work was intended to examine non-material culture and the influence on managerial performance of hotels in Yenagoa city, Bayelsa State, Nigeria. The survey research design was adopted in this research work. While 98 managers and/or respondents constituted the sample size and this was randomly selected from 98 selected private hotels in Yenagoa city, Bayelsa State. A 20 item instrument titled “Influence of  Non-material Culture on Managerial Performance Scale” (INCMPS) validated by two research expert and obtained a reliability coefficient that stood at 0.731 and this was used to collect data that was thereafter analyzed. The study revealed that: values influenced customer’s satisfaction (F8, 89=31.146, p<.05), and profitability (F8, 89=19.317, p<.05) While language influenced customer’s satisfaction (F8, 89=58.655, p<.05), and profitability (F8, 89=57.592, p<.05). The study recommends among others that: Managers should actively and effectively communicate and support the shared values of the organization. Managers should understand the language of their business environment and create innovations that will enhance customer satisfaction, profitability cum managerial performance and managers should epitomize the values, good use of language, believes and behaviours related with the non-material culture of the organization. This study finally came to the conclusion that non-material culture and managerial performance has a positive, strong and significant relationship.